Privacy Policy
Effective Date: April 1, 2026
Welcome to DC Clicks (“we,” “our,” or “us”).
DC Clicks is an AI-driven digital marketing agency providing services including AI automation, digital marketing strategy, SEO/GEO optimization, and social media management.
We are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable United States privacy and AI-related laws.
This Privacy Policy explains how we collect, use, process, and safeguard your personal information when you visit our website or interact with our services, including AI-powered tools such as chatbots and AI voice assistants.
2. Data Controller
The data controller responsible for your personal data is:
DC Clicks
Washington, D.C., USA
Email: [email protected]
Phone: +12402046403
3. Personal Data We Collect
We may collect and process the following categories of personal data:
Information You Provide
• Name
• Email address
• Phone number
• Business information
• Information submitted through forms, bookings, or consultations
Automatically Collected Data
• IP address
• Browser type and device information
• Pages visited and time spent on the website
• Cookies and tracking identifiers
Communication & Interaction Data
• Messages via contact forms, chat widgets, or AI assistants
• Call recordings or transcripts (where applicable)
4. Legal Basis for Processing (GDPR)
We process personal data under the following lawful bases:
• Consent – when you provide explicit permission
• Contractual Necessity – to deliver requested services
• Legitimate Interests – to improve services and ensure security
• Legal Obligations – to comply with applicable laws
5. How We Use Your Information
We use your data to:
• Provide and manage our services
• Respond to inquiries and schedule consultations
• Deliver marketing communications (where permitted)
• Improve website performance and user experience
• Analyze trends and engagement
• Enhance AI systems and automation tools
• Ensure platform security and prevent fraud
6. AI Tools and Automated Processing
DC Clicks uses AI-powered technologies, including chatbots and AI voice agents, to enhance customer engagement and service delivery.
In compliance with GDPR and U.S. AI standards:
• You are informed when interacting with AI systems
• AI may process your data to provide responses and improve performance
• Conversations may be recorded and analyzed for quality and training
• We do not make legally significant decisions solely based on automated processing
• You may request human assistance at any time
7. SMS Communications and Consent
We offer SMS communication in compliance with TCPA (U.S.) and GDPR requirements.
• SMS consent is collected only through our website chat widget
• Website forms and booking flows do not collect SMS consent
• By opting in via the chat widget, you provide express consent to receive SMS communications
• Messages may include appointment confirmations, reminders, and service updates
• You may opt out at any time by replying “STOP” or contacting us
We do not sell or share your phone number for third-party marketing purposes.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience and analyze performance.
Types include:
• Essential cookies
• Analytics cookies
• Marketing cookies
Where required, we obtain your explicit consent before placing non-essential cookies.
You can manage your preferences through your browser or consent banner.
9. Data Sharing and Third Parties
We may share your data with trusted service providers, including:
• Hosting and website infrastructure providers
• CRM and communication platforms
• Analytics and advertising tools
• AI and automation platforms
All partners are required to maintain appropriate data protection standards.
We do not sell personal data.
10. International Data Transfers
As DC Clicks operates in the United States, your data may be transferred outside the European Economic Area (EEA).
We ensure appropriate safeguards, including:
• Standard Contractual Clauses (SCCs)
• Data Processing Agreements (DPAs)
• Use of compliant providers
11. Data Retention
We retain personal data only as long as necessary to:
• Fulfill service purposes
• Comply with legal obligations
• Resolve disputes
Data is securely deleted or anonymized when no longer needed.
12. Your Rights
Under GDPR and applicable U.S. laws, you may have the right to:
• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time
To exercise your rights, contact: [email protected]
You also have the right to lodge a complaint with a supervisory authority.
13. Data Security
We implement appropriate technical and organizational safeguards, including:
• Secure systems and infrastructure
• Access controls
• Monitoring and security protocols
However, no system is completely secure.
14. Marketing Communications
We comply with GDPR, CAN-SPAM, and applicable U.S. laws:
• Marketing communications are sent only with consent or lawful basis
• You may unsubscribe at any time
• We do not send unsolicited communications
15. Third-Party Links
Our website may include links to third-party sites. We are not responsible for their privacy practices.
16. Children’s Privacy
Our services are not intended for individuals under 16. We do not knowingly collect data from children.
17. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted with a revised effective date.
18. Contact Us
For any questions regarding this Privacy Policy:
DC Clicks
Washington, D.C., USA
Email: [email protected]
Phone: +12402046403
19. Compliance Statement
DC Clicks is committed to complying with:
• General Data Protection Regulation (GDPR)
• ePrivacy Directive
• California Consumer Privacy Act (CCPA/CPRA)
• CAN-SPAM Act
• Telephone Consumer Protection Act (TCPA)
• Applicable U.S. AI and data protection regulations
20. AI Transparency Commitment
We are committed to responsible AI use by ensuring:
• Clear disclosure of AI interactions
• Human oversight when necessary
• Ethical and secure data usage
• Continuous monitoring and improvement of AI systems
